What the heck is the media doing?

The morning after the historic result in election 2014 I eagerly opened the newspaper to lap up everything it had to offer. I was keen to see how the media had covered (or uncovered) the whole spectacle. What I saw left me disillusioned and angry. Our media is so blatantly communal. And to imagine that they allege some political parties to be communal is confounding. I see nothing substantial written about the issues that matter. Everywhere, there are articles, reports and quotes on what the election results mean to hindus... to muslims... to the minority... to the majority... How many muslim MPs won or how many lost; percent of muslim voters... so much stats about insignificant details. Not just insignificant, but disturbing details which are actually very communal. Politicians have for ages fed and fattened on communal and regional feelings and media is proving to be no better. Why give communal angle to everything? Why keep rubbing it in?